Dec 1 2011 Advertisement Feature
When French tennis star Jean Rene Lacoste founded Lacoste, he created a garment that would go on to not only to revolutionise the world of sport, but also the world of fashion. We’re talking, of course, about Lacoste polo shirts.
In this article, we’ll take a look at how this classic garment came into being and how it became one of the most sought-after items of smart casual wear in the world.
In 1933, renowned tennis star Jean Rene Lacoste teamed up with Andre Gillier, the owner of France’s largest knitwear manufacturer. Together, they created the first Lacoste polo shirts, which were revolutionary in terms of comfort and fit. The shirts quickly gained popularity not just with tennis players, but also with sailors and golfers.
When Jean Rene retired from the firm in 1963, he handed over the reins to his son, Bernard who saw an opportunity to market the shirts, not just as sporting attire, but also as fashionable casualwear. The company signed an agreement with a company called Izod who began to sell the shirts in the US, where they quickly gained a cult following, particularly with those seeking the ‘preppy’ look.
In 1993, the arrangement ended, but Lacoste continued to sell the goods in America under the ‘Lacoste Chemise’ brand. Licensing has been a common trend in the company’s history, with many Lacoste products being produced under license, including footwear, luggage and perfume.
Today, Lacoste polo shirts are sold around the world. Like many other premium brands, there are many counterfeit Lacoste products on the market. These are easily identified, as they are usually made of inferior quality and material than the genuine article.
The beauty of the Lacoste polo shirt is that it can be dressed up or down for any occasion, making it an invaluable addition to anyone’s wardrobe. Wear it with smart jeans or chinos for a night out, or with shorts and deck shoes for a casual, summer outfit.